As part of its regional review of the UK, The Drum spoke to a cross-section of the creative marketing industries in Scotland to gauge the state of the Scottish scene. And it was clear that while the creative industries in Scotland are facing difficulty – as in every region of the UK – positivity persists, with agencies having faith in the great work being produced and a belief in the capability of the country’s creative talent pool.
“Scotland has a fantastic creative pool and always has done – think of all the great inventions that have come out of creative Scottish minds,” says Craig Mackinlay, founder, Breeze Creative.
Developing and nurturing that talent pool is clearly an issue of key importance for the marketing industry in Scotland. The CIPR has relationships with universities teaching CIPR accredited courses and representatives who work with the Scottish committee to ensure inclusiveness, while the IPA works closely with Edinburgh’s Napier University on its MSc in Creative Advertising.
Arguably the biggest question we could pose to agencies operating in Scotland is the issue of independence. What, if anything, will change for the marketing industries, should Scotland break away from the rest of the UK as a result of the referendum in 2014? And what does the prospect of an independent nation mean for Scottish agencies?